August was a busy month for the CTF crew. While part of our tribe was down in Peru building another amazing women's empowerment program, a few of us stayed local and mobbed Cardiff Reef on a dreamy local's summer morning. Sisstrevoluion a new brand out of So Cal, born of the parent company Vissla, invited us to join them along with the AllSwell creative team and mastermind, Laura Rubin. This Sisstr Surf Session was a day of waves, journaling, and the perfect introduction to Sisstrevolution's new eco-friendly line of wetsuits. What an epic way to celebrate sisterhood, creativity, sustainability and the thing we all love and treasure the most: the sea.
A certain kind of magic is revealed when women come together. Sisstrevolution is headed down the path of being, not just an apparel brand, but a community and shapeshifter to the female surf industry as we know it. They are living up to their name. They are a sisterhood creating a revolution in every creative way imaginable.They are a core brand, not using campaign models and completely in love with surfing.
What made this event so unique and unlike many other wetsuit or clothing demo’s is Sisstr's vision help empower a younger generation of girls within the surfing community. Team rider Samatha Sibley told us how stoked she was to be a part of a company that cares, not just about the environment, but about the impact and message they are sending to young girls.
This brand is doing their best to create sustainable options within an industry that typically doesn’t not focus on its negative impact on the environment. They are currently working with hemp and organic cotton and are using limestone neoprene for their wetsuits. This mindful approach is not a bragging point, but something that is woven into their DNA. Sisstrevolution is a thoughtful offering to bring a true voice and face to the market of women's surfing. “Our point of difference is that we want to be here for the true surf female. These women are beautiful, you don’t need to hire a model to pretend to be a beach girl.” says Gina Turpel, director of marketing. They are creating ecosystems for conscious consumers, and women of all ages embracing authenticity.
To further support their goal of creating a positive, uplifting surf community for young women they called in journaling expert and over all boss-babe, Laura Rubin. With Laura’s journaling expertise and ability to inspire creativity, she seemed to be the perfect fit. The Allswell team transformed the beach into a boho chic writing lab with low laying tables, mexi-blankets and throw pillows. AllSwell is a product of Laura’s own post surf journaling sessions, so it seemed only natural to incorporate her work into Sisstr's messaging and inspiring women with yet another creative outlet. The morning was filled with appreciation for the ocean, and putting pen to paper, learning about sustainability and of course sampling the Sisstrevolution 7 Seas Wetsuit Collection out in the waves made for a truly perfect day.
They say good things come in three’s and this trio of impactful female forces was completed by the presence of the Changing Tides Foundation. This nonprofit was founded by a group of water women with a passion for travel and a dedication to inspire humanity to leave people, places and things better than they found them. Leah Dawson (@leahloves), professional surfer, environmentalist and one of the founding members of CTF joined the day and emphasized the importance of protecting the oceans and celebrating sisterhood. Through Leah’s mindful way of living and surfing, she reinforces the importance of being a conscious consumer and minimizing our impact on mother nature. As surfers and ocean lovers it is our duty to protect our playground. CTF offered up practical and fun ways to reduce our single-use plastic waste, be more conscious consumers and take better care of our environment.
With these kind of ideas, brands and athletes are planting the seeds for the future generations of female surfers. These collective powers are paving the way for a profound and radical shift not just from within the female surfing community, but across the globe.